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Sydney

Overview

Dates: May 28 – June 30, 2018*

Program Fee: Inquire within!

 

Faculty travel free! Spaces are limited. 

*Dates subject to slight change.

Business

Introductory Macroeconomics #: ECON1002 Credits: 3 (45 contact hours)

Introductory Macroeconomics addresses the analysis of the level of employment and economic activity in the economy as a whole. This course examines the main factors that determine the overall levels of production and employment in the economy, including the influence of government policy and international trade. This analysis enables an exploration of money, interest rates and financial markets, and a deeper examination of inflation, unemployment and economic policy. It is assumed that students undertaking this unit will have a prior knowledge of mathematics.

Cross-Cultural Management #: IBUS 1102 Credits: 3 (45 contact hours)

Critical to effective management in international and multicultural business environments is an understanding of cultural differences and how to manage those differences. This unit provides conceptual frameworks and evidence from practice that develops an understanding of the ways in which cultures differ, how these differences can impact management, and how cultural issues can limit organisational effectiveness. Strategies for managing and harnessing cultural differences are also evaluated. The subject matter is explored from an internal perspective as well as from an external perspective, looking at issues within the company as well as issues between the multinational company and its host environment. Major topics include the significance of culture in international management; the meaning and dimensions of culture; comparative international management styles; managing communication across cultures; global business ethics; cross-cultural negotiations; cross-cultural leadership and motivation; culture and consumer behaviour; and managing cross-cultural conflict.

Marketing Principles #: MKTG 1001 Credits: 3 (45 contact hours)

This unit examines the relationships among marketing organizations and final consumers in terms of production-distribution channels or value chains. It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions, etc.) made by private and public organizations to create, develop, defend, and sometimes eliminate, product markets. Emphasis is placed on identifying new ways of satisfying the needs and wants, and creating value for consumers. While this unit is heavily based on theory, practical application of the concepts to “real world” situations is also essential. Specific topics of study include: market segmentation strategies; market planning; product decisions; new product development; branding strategies; channels of distribution; promotion and advertising; pricing strategies; and customer database management.

Students will be asked to investigate the tourism geography of Italy, becoming familiar with the most important tourist sites in Italy and Campania (through several excursions). The third module of the course will be dedicated to a very important kind of tourism in Italy and of the Campania: Food and Wine Tourism.

International Human Resource Management #: WORK 3201 Credits: 3 (45 contact hours)

This unit considers the opportunities and challenges associated with managing employees in international and cross-cultural contexts, with specific emphasis on international recruitment, selection, preparation, placement, management development, performance management, reward and remuneration in the international, multi-national and trans-national corporation. Within the context of global labour markets, the unit considers the implications of internationalisation and globalisation for human resource management (HRM), the difference between domestic and international HRM, and the challenges of cross-cultural management. This unit provides students with a theoretical understanding of IHRM and cross-cultural management, as well as a practical understanding of the issues and challenges associated with managing employees in international, global and cross-cultural contexts.

Students will be asked to investigate the tourism geography of Italy, becoming familiar with the most important tourist sites in Italy and Campania (through several excursions). The third module of the course will be dedicated to a very important kind of tourism in Italy and of the Campania: Food and Wine Tourism.